Celebrating 50 Years of Innovation

Celebrating 50 Years of Innovation

By The Simplay3 Company On 4 Mar 2020 In Press
Share

      The Simplay3 Company took Toy Fair NY by storm with their diverse and innovative toy line on display this past week. Toy Fair attendees had the opportunity to see top sellers for 2019 such as, the Rock Around Wobble Disk,Rock & Roll Teeter Totter,Toddler Tower Adjustable Stool,the Young Explorers Adventure Climber, the Carry & Go Track Table, and many more original concepts. Simplay3 also unveiled new designs in store for 2020. All products are designed and manufactured in Streetsboro, OH. Tom Murdough says, “I believe in the ingenuity and work ethic of our committed American workers to produce great products and then see them succeed in the marketplace.”

     On Friday, February 21, 2020, Tom Murdough was joined by members of both his previous and present day staff as he was inducted into the Toy Industry Hall of Fame, which is located in New York City. Murdough joins a long list of visionaries such as Milton Bradley, Walt Disney, Jim Henson and Stan Lee, who all have been inducted into the Hall since it was established in 1984.

      With a career spanning more than 50 years that includes the launch of three separate companies, Tom Murdough has transformed the world of outdoor play and kids’ ride-ons. As the founder of Little Tikes™, Step2™ and Simplay3™, he brought groundbreaking ideas to the toy industry with landmark innovations. Products like the Little Tikes Turtle Sandbox and Cozy Coupe, the Step2 Up and Down Roller Coaster and LifeStyle Kitchen, and most recently, the Simplay3 Young Explorers Adventure Climber and Carry & Go Track Table are just a few of the thousands of original concepts that his teams have successfully brought to market.