Simplay3 Heads to Toy Fair 2025 in New York
Posted by Simplay3 on 11 Feb 2025
Simplay3 aims to bring more joy to life through simple play. As we like to say, less screen time and more green time! With guidance from Toy Industry Hall of Fame’s own Tom Murdough, the Simplay3 team is built on the importance of exceeding customer expectations and Simplay3 delivers high-quality, durable, and innovative products that are designed & manufactured in the United States. Tom’s “Do It Right” philosophy spearheaded the success of his previous endeavors, Little Tikes & Step2. Simplay3 now holds this motto along with decades of industry knowledge, trust, and innovation as the foundation for the company.
This March, the Simplay3 team takes on the most iconic trade show in the business of play, NYC Toy Fair 2025. Tom and his team have over 100 years of combined industry experience. This year the Simplay3 Company booth will occupy #1064 on level 3 of the exhibit hall, bursting with fun & colorful play opportunities for all to enjoy!
On display will be the viral and trademarked Wobble Disk! Kids and toddlers can spin, rock, or and jump off the saucer-shaped disk, making for a great sensory activity. This past holiday season the Rock Around Wobble Disk and its newer companion, the Rock & Spin Sensory Wobble Disk XL, made waves on social media. Between November and December, the virality of the Wobble Disk garnered:
- Over 10 million video views
- Over 100,000 likes
- Over 50,000 shares
- Featured spot on BuzzFeed holiday list
The virality of the Wobble Disk caused quick and repeated restocks and sell-outs across marketplaces. The impact of the Wobble Disk has led the team to create even more innovative and cost-effective products, all made in the USA, for the upcoming season.
The Simplay3 Company will grace Toy Fair with sneak peeks of upcoming Spring and Fall launches. The first is a reimagined twist on a nostalgic fave: Meet the Coastal Crab Sandbox. This fully assembled ready-to-play sandbox with a covered lid to keep the sand in and the elements out, is just the place to take a seat and dig those feet into the sand.
Another sneak peek is an inventive take on the original Toddler Tower by Simplay3. The Foldable Kids Step Stool is a fully assembled and easy-to-store stool that empowers your child to participate and promotes relationships in the home, encouraging independence.
Those and more will be on display at booth #1064 where the Simplay3 team will be there to guide you through the Simplay3 story. Be sure to follow us on all our social media accounts to stay up to date on all things Simplay3 & #ToyFair.
Always remember, it’s simple, PLAY!
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Contact: 866-855-0100 or info@simplay3.com